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The Chapeau Collective

YourCollective forAI

When you need more than advice.

CHAPEAU

[sha-POH]noun

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Customer Outcomes

Selected Case Studies

The Roswell IT team
Roswell ITManaged IT provider / MSP

Roswell IT

Making IT less alien.

Roswell is an East Kilbride based MSP who have been providing outstanding IT support for 30 years with a strong technical team and a loyal client base.

Chapeau helped us make the strength of the business easier to see. What we needed was clearer commercial direction, better visibility and support turning that reputation into new growth. They created a strategy and now support us in executing it. They helped us spot opportunity, sharpened commercial thinking, helped shape new service offers and brought structure to our digital marketing.

Chapeau are now supporting Roswell with a new website and SEO direction, AI-enabled service agents, recruitment support and done-for-you marketing activity. This has helped us take what Roswell was already good at and turn it into something clearer, more fun, more visible and easier for new clients to choose.

What Chapeau enabled

GTM strategy, Web & SEO, AI service development, new service offers, hiring support and campaign delivery.

RACAM Security & Communications branded van
RACAMSecurity systems and communications provider

RACAM

Opening the door to commercial growth.

RACAM are a Hillington based CCTV installer who provides security systems and communications support for homes, businesses and commercial sites.

As the business moved further into commercial work, we needed marketing activity to support that shift. We have worked with other providers in the past who have offered us different packages and services which never quite suited us, but what we get with Chapeau is a fully done-for-you marketing service, social content, CRM setup, automation, Meta ads management and campaign delivery. Chapeau manages our website, our lead generation and helps us set and achieve our goals. It's not an agency doing off the shelf work, they live our success and challenges as if they were part of the team.

What Chapeau enabled

Digital marketing, CRM setup, automation, Meta ads, social content and campaign delivery.

Openbook Analytics stock analytics platform
Openbook AnalyticsStock analytics platform

Openbook Analytics

Helping investors read the market.

Openbook Analytics is a platform that helps users understand stocks, portfolios and investment opportunities. A startup with a growing reputation! Winning Young Scottish Edge 2026, the product has a cool origin story and early traction, with a clear market opportunity.

My brother Richard and I have been working on our product for over a year, trying to perfect the features and make it ready to ship. Chapeau supported Openbook to get over that final hurdle and launch it, they helped us design our user journey to make sure it was as smooth as it needed to be, with user acquisition, PR, GTM strategy, campaign planning and automation support. Chapeau helps with our SEO, Brand and are always there to advise us on every step of our growth.

What Chapeau enabled

User acquisition, PR, GTM strategy, automation, campaign planning and growth support.

What we can do

Demand generationRevenue strategyPipeline accelerationAccount-based marketingGrowth engineeringBrand growthCampaign strategyLifecycle & retentionAttribution
Websites & landing pagesSEOAI SEOBrand & positioningSocial media contentPaid adsPaid socialPerformance marketingCreative campaignsLead magnetsEmail campaigns
AI agentsVoice agentsAgentic workflowsAutomationsCRM setupCRM systemsMarketing automationContent automationAI analyticsDashboardsData pipelinesLead infrastructureProduct builds
Testimonials

What people say about working with Chapeau Collective.

Roswell IT Services logo
Portrait of Jim Craig
Chapeau helped us make the strength of the business easier to see. What we needed was clearer commercial direction, better visibility and support turning that reputation into new growth. They created a strategy and now support us in executing it. They helped us spot opportunity, sharpened commercial thinking, helped shape new service offers and brought structure to our digital marketing. Chapeau are now supporting Roswell with a new website and SEO direction, AI-enabled service agents, recruitment support and done-for-you marketing activity. This has helped us take what Roswell was already good at and turn it into something clearer, more fun, more visible and easier for new clients to choose.

Jim Craig

Founder & Managing Director, Roswell IT

RACAM Security & Communications logo
Portrait of Calum Maguire
As the business moved further into commercial work, we needed marketing activity to support that shift. We have worked with other providers in the past who have offered us different packages and services which never quite suited us, but what we get with Chapeau is a fully done-for-you marketing service, social content, CRM setup, automation, Meta ads management and campaign delivery. Chapeau manages our website, our lead generation and helps us set and achieve our goals. It's not an agency doing off the shelf work, they live our success and challenges as if they were part of the team.

Calum Maguire

Director, RACAM

Openbook Analytics logo
Portrait of Andrew Menzies
My brother Richard and I have been working on our product for over a year, trying to perfect the features and make it ready to ship. Chapeau supported Openbook to get over that final hurdle and launch it, they helped us design our user journey to make sure it was as smooth as it needed to be, with user acquisition, PR, GTM strategy, campaign planning and automation support. Chapeau helps with our SEO, Brand and are always there to advise us on every step of our growth.

Andrew Menzies

Co-Founder, Openbook Analytics

Work with Chapeau

Need more than advice?

Pick your starting point and talk to us.

Marketing Sprint

For one clear piece of work that is delivered on a deadline.

Best for

Businesses that know exactly what they need and how quickly they need it without committing to a long term contract.

What's included

  • Website or landing page
  • SEO review
  • Brand guide
  • Campaign plan
  • Messaging or positioning
  • Sales or marketing collateral

Also covers

Strategy documentDesign assetsTemplatesLead magnetEmail sequencePaid ads setupSocial content pack

Growth Retainer

Ongoing strategy, marketing and AI support without hiring a full marketing department.

Best for

Businesses that want to grow, can't afford to hire an internal marketing department, need senior commercial direction or have a need to embed AI confidently.

What's included

  • Ongoing strategy check-ins
  • Done-for-you content
  • SEO and content planning
  • CRM support
  • Automations
  • Reporting and review

Also covers

PPCPaid searchMeta adsLinkedIn campaignsReddit adsABMRetargetingWebinarsEmail campaignsVideo editingLead magnetsLanding page optimisationCampaign tracking

AI Build Lab

Tools, toys and automation agents built around how your business actually works.

Best for

Businesses ready to reduce repetitive work, improve workflows or build a useful internal tool.

What's included

  • AI workflows
  • Voice agents
  • Chat agents
  • Internal tools
  • Product builds
  • Advanced automations

Also covers

CRM workflowsDashboardsData capture flowsPrompt systemsLead qualification flowsProposal automationDocument automationOnboarding flowsReporting systemsCustomer support workflowsSales and marketing operations tools