The Collective
A Collective in the room when growth needs more than one skill.
Chapeau is a tip of the hat to the people who have already taken the risk.
You have built the business, earned trust and created something with value. The next stage usually asks for more than one kind of support.
Sharper direction. Better marketing. Stronger systems. Practical AI. Clearer campaigns. Useful tools. People who can turn decisions into progress.
That is why Chapeau works as a collective.
Why the collective exists
Growth rarely depends on one isolated thing.
- A website might need clearer positioning behind it.
- A campaign might need better data.
- A CRM might need a cleaner sales process.
- An AI workflow might need sharper thinking before it gets built.
- A good idea might need strategy, copy, design, automation and delivery all moving together.
Chapeau brings the right mix of people around the problem. You get senior thinking, practical delivery and joined-up support without having to hire a whole team or manage a pile of disconnected suppliers. The point is simple — when the problem crosses strategy, marketing, sales, systems or AI, the people solving it should be connected too.
Senior direction. Practical delivery. One joined-up view of growth.
The people
One team, brought into the work early.
Will Sinclair
Commercial Direction and Enablement
Will drives Chapeau's commercial direction and keeps the work connected to results. He is part of the hugely successful Sales Geek franchise and works as Sales Director with a number of businesses.
He has experience across B2B, B2C, product, consulting, campaigns, customer journeys, team performance and practical enablement, and sits on the board of trustees at Launch It, supporting entrepreneurship and mentoring people taking the next step in business.
Will helps turn commercial problems into clearer plans, better systems and work people can actually use.
Brings
Gordon Ross
Marketing and Strategy
Gordon brings senior marketing experience across SaaS, IT, financial services, EV, consultancy, insurance and sponsorship. He helps businesses sharpen the market, the message and the route to growth.
He works across positioning, campaigns, customer acquisition, brand and content, helping make the marketing direction clearer and easier to execute.
Brings
Vandan Mandloi
AI and Digital Operations
Vandan builds the digital systems, workflows and AI-led tools that make the work easier to deliver, repeat and improve. He helps turn ideas into practical systems, from automation and agents to campaign infrastructure, internal tools and product workflows.
He makes sure AI is not treated as theatre. It has to be useful, practical and built around how the business actually works.
Brings
Jessica Burke
Marketing and Strategy
Jessica brings marketing and strategy experience into the collective, supporting the direction, planning and delivery of growth work. She helps connect the message, the audience and the activity, making sure campaigns are built with clarity and commercial purpose.
She supports the work across brand, content, campaign planning and practical marketing delivery.
Brings
How the work joins together
Four moving parts, one joined-up view.
Direction
We work out what needs to change, what matters most and what the business is trying to achieve.
Marketing
We build the campaigns, content, pages and activity that help the business reach the right people.
AI and systems
We create workflows, automations and tools that make the work easier to deliver and easier to repeat.
Delivery
We keep the work visible, organised and connected to the agreed priorities.